CASE STUDY 1

NEW BRANDING FOR A SMALL BUSINESS – SCULPT WELLNESS

OVERVIEW

A newly established fitness and wellness studio came to me via a web designer who was going to be creating their new website. They needed a new, professional brand identity before opening their doors, and didn’t know where to start.

Their Challenges included:

There was no existing branding
They needed to build credibility quickly in a competitive market
The branding completion needed to be tied in with the launch of their new website

MY APPROACH

I focused on:

Working closely with the client to discover how they wanted their business to be seen
Discussing who the target audience was and what would appeal to them
Discovering what their competitors were already doing
Looking into colour psychology to establish what would work for their business
Being approachable and reliable to create a good customer experience

THE SOLUTION

I created logo variations, easy to use brand guidelines and accompanying design assets
I developed a visual style that could grow with the business and worked across both print and digital
I had a good working relationship with the web designer to ensure that the brand worked for their design too

THE DESIGN ELEMENTS

The logo is bold, eye-catching and simple, with no frills
The branding uses different colours to the studios main competitors but the colours are still relevant. Green is seen as healing and transformative, and black is serious and evokes strength.
The fonts are bold, impactful and easy to read
The circular design asset implies a pulse, while the option of thickening lines symbolise building strength, and echo the cut through in the logo

THE RESULT

The studio launched with a consistent and professional brand presence across print and digital channels that appealed to their target customer. The client felt confident promoting the business because they had clear, professional assets ready for launch.

KEY TAKEAWAY

Strong branding from day one helps new businesses establish credibility and create a lasting first impression.

Sculpt Wellness website design by Lee Vanstone Web Development

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